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Geofencing for Retail Industry
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Drive more leads, enlist engagement, and improve brand awareness for your retail business with geofencing.
Maximize your retail advertising budget by precisely targeting potential customers who are more inclined to make purchases. Whether it's shoppers in close proximity to your store or hungry attendees at events near your restaurant, geofencing technology allows you to strategically place your ads in front of these individuals based on their location.
Case Study
Capture the Consumer’s Dollars
Tourists consume recommendations from many platforms—social media, travel blogs, TikTok and more. It can be difficult to get your name on their packed itinerary. Learn how an historic soda shop in the heart of Music City used digital advertising to encourage guests to stop in for a taste of happiness during their travels.
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Getting Started with Geofencing For Retail Industry
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How Geofencing For the Retail Industry Works
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When to use Geofencing For Retail Industry
There are many opportunities to use geofencing in today’s advertising landscape. Reach more potential customers by setting up geofences for:
- Loyalty Programs and Promotions
- Competitor Conquesting
- Conference/Event Targeting
- And more!
Is It Right for My Business?
Geofencing has the potential to benefit any business in the retail industry. We’d love to talk with you about your goals and how we can help you reach them. To learn more, complete your form and we’ll schedule a free consultation!
”New client visits are up 160% from 50 clients per month to 130 per month in the first year using A Nice Guy Marketing Geofencing.
Bryan Bondurant DVMCritter Clinic
Transcript
My name is Jon Reames.
I have been in the digital marketing space for almost 20 years now … yeah 20 years
To put it into context …. that’s a few years after google started and just before YouTube.
I am often asked “HOW can Geofence marketing work for MY business in Retail?”
To begin let’s make sure we understand what is Geofencing –
Ever seen one of these? (hold up a phone)
YEP the mobile phone.
It never leaves our side and the latest stats seem to prove that with the average American spending almost 7 hours a day on it and checking it at least 96 times per day, according to DataReportal.
Many of the apps you use on your phone–such as the weather–use GPS to know your location. Our partnerships with those apps allow us to build audiences with those specific devices. So when a person walks into an area where we have drawn a digital geofence, we can start serving ads to them throughout the day on their mobile devices or at home on their living room TV.
Here are three ways Geofence Marketing can help those in Retail related businesses.
- New Movers – we geofence the homes of those who have recently moved into your service area to make them aware of your store and the products you offer.
- Competitor Geofencing works great for retailers. You know who your competitors are, so why not place a geofence around their location to inform their customers about your retail business? You can track when someone from a competitor location visits your website and even walks into your store after seeing ads from you.
- Demographic Geofencing: This third approach reaches specific consumers based on demographic criteria such as moms with toddlers…. or even Men who could buy gift cards for their girlfriend or wife. The list of demographic, interest and even occupation data is almost endless!! By putting them all together you can specially reach them on their phones, tablets, and even their large screen TV’s.
With each geofencing strategy, it will track each audience’s engagement with your website, AND how many users visited your store each day as a result of seeing the ads.
If you’re interested in a demo of how this all can work for your retail business, request a free consultation today!