- The ads do not match the landing page. Keep the message consistent and avoid too many words. Short and Simple wins!
- Always use site retargeting to stay in touch with your audience that visits your website
- Make sure you are spending enough to reach your audience frequently enough to drive the intended actions
- Use multiple tactics at first to see which ones best drive actions. Geo-Fencing, Keyword Search Retargeting, Behavioral Targeting, Site Retargeting
- When using geo-fencing make sure your fences are able to be precisely drawn and set frequency caps to avoid over-serving ads to your audience
