My name is Jon Reames.
I have been in the digital marketing space for almost 20 years now … yeah 20 years
To put it into context …. that’s a few years after google started and just before YouTube.
I am often asked “HOW can Geofence marketing work for MY business in Healthcare?”
To begin let’s make sure we understand what is Geofencing –
Ever seen one of these? (hold up a phone)
YEP the mobile phone.
It never leaves our side and the latest stats seem to prove that with the average American spending almost 7 hours a day on it and checking it at least 96 times per day, according to DataReportal.
Many of the apps you use on your phone–such as the weather–use GPS to know your location. Our partnerships with those apps allow us to build audiences with those specific devices. So when a person walks into an area where we have drawn a digital geofence, we can start serving ads to them throughout the day on their mobile devices or at home on their living room TV.
Here are three ways Geofence Marketing can help those in Healthcare related businesses.
- New Movers – we geofence the homes of those who have recently moved into your service area to make them aware of your practice and services.
- Competitor Geofencing to reach patients that live in your area but are traveling an hour or more to see someone else. This approach also works well for high dollar out of pocket procedures. We fence your competitors’ locations and capture those patients who want to get a second opinion. Right away they start seeing ads from you which compels them to visit your website and office location.
- Demographic Geofencing: This third approach reaches specific consumers based on demographic criteria such as the likelihood they have commercial insurance, or for example orthopedics–reaching those that are over 55 and active in sports such as golf or tennis. We then geofence the homes of those that fit the ideal profile for the service you are targeting.
With each geofencing strategy, it will track each audience’s engagement with your website, AND how many users visited your hospital or practice location each day as a result of seeing the ads.
If you’re interested in a demo of how this all can work for your hospital or practice, request a free consultation today!