Geofencing tips for healthcare providers can boost patient engagement by delivering targeted ads after potential patients pass through specific areas. Learn how to promote preventative care, specialized services, and telehealth options with these 7 essential tips!
Geofencing technology enables healthcare providers to track when potential patients pass through virtual boundaries and deliver ads later to those individuals. This delayed, targeted advertising approach is a valuable tool for improving patient engagement, raising awareness, and driving traffic to your healthcare services.
Here are seven geofencing tips for healthcare providers that can help you create effective ad campaigns and better reach your target audience.
1. Target High-Traffic Areas Around Your Facility
To maximize the reach of your geofencing campaign, it’s crucial to set up geofences in high-traffic areas around your healthcare facility. Patients might frequent nearby pharmacies, grocery stores, or fitness centers, and by geofencing these locations, you can later deliver ads to people who pass through these spaces.
For example, if a potential patient passes by a local pharmacy, your system can later deliver an ad promoting services such as flu shots, diabetes management, or other treatments available at your facility. Geofencing allows you to engage people where they’re already thinking about their health, increasing the chances that they will click through to your website or schedule a visit.
The added benefit is that you can also track whether these individuals visit your website or even your competitors’ websites after passing through the geofence, giving you insights into consumer behavior.
2. Provide Seasonal Health Promotions
Healthcare needs shift with the seasons, and using geofencing to deliver seasonally relevant ads can significantly improve campaign effectiveness. Instead of delivering ads based on real-time location, healthcare providers can send ads later, promoting services specific to the time of year.
For instance, during flu season, you can push ads promoting vaccinations. In the spring, consider running ads for allergy treatments. For summer, ads that focus on skin cancer screenings or sun protection tips can engage your audience. The fall season could be a prime time to advertise preventative checkups before the holiday rush.
This strategy ensures that your messages remain timely and relevant to what patients are likely to need at any given point during the year, increasing the likelihood of engagement.
3. Vary Your Ads and Visuals
One of the most effective geofencing tips for healthcare providers is to rotate different ads and visuals to keep your campaign engaging. Delivering the same ad repeatedly can cause ad fatigue, where potential patients begin to ignore your messaging. To avoid this, mix up the types of ads you show.
For example, you could rotate ads that promote different healthcare services, such as physical therapy, wellness checkups, or chronic care management. Additionally, showcasing patient success stories or highlighting new equipment or treatments at your facility can keep your content fresh.
Use diverse visuals, including images of healthcare professionals, patient testimonials, or illustrations of medical procedures. Engaging visuals paired with different messages will capture the audience’s attention and keep your ads from becoming repetitive.
4. Promote Preventative Care Services
Preventative care is a vital aspect of long-term health, and geofencing allows you to deliver ads that encourage patients to stay on top of their health. Instead of waiting for patients to visit your facility when they are unwell, you can use geofencing to reach them with ads after they’ve passed through certain areas, reminding them to take proactive steps.
For example, after passing through a geofenced area near your clinic or pharmacy, patients could later receive ads reminding them to schedule a wellness checkup, blood pressure screening, or other preventative services. By pushing out reminders about routine care like vaccinations or health screenings, you’re helping patients stay engaged with their health, improving long-term outcomes.
Tracking whether patients visit your website after seeing these ads can also give you valuable insights into the success of your preventative care campaigns.
5. Advertise Specialized Services
Geofencing is particularly useful when promoting specialized healthcare services to a targeted audience. By placing geofences around relevant locations, you can reach specific groups who are more likely to need certain treatments and follow up with relevant ads.
For instance, if your clinic specializes in physical therapy, you could set up geofences around gyms or fitness centers. When individuals pass through these areas, they could later receive ads promoting your physical therapy services. Similarly, if your clinic offers mental health services, setting up geofences around schools or community centers might help you reach people who are looking for those types of services.
Tracking whether these individuals later visit your website or explore similar services from competitors gives you a deeper understanding of the market and how to adjust your campaigns for maximum effectiveness.
6. Encourage Event Participation
Geofencing can be an effective tool to promote healthcare events, such as wellness fairs, free screenings, or vaccination clinics. By geofencing local areas like schools, community centers, or nearby retail spaces, you can follow up with ads encouraging people to attend your events.
For example, if you’re hosting a free health screening event, people who pass through geofenced areas near your facility or event venue could receive ads with details on the event. This helps increase community engagement and ensures more people are aware of and attend your health initiatives.
Even if the event is over, geofencing ads can continue to promote the benefits of your healthcare services to individuals who passed through the area, encouraging them to visit your clinic in the future.
7. Promote Telehealth and Online Services
As healthcare continues to evolve, offering telehealth services is a way to meet patient needs remotely. Use geofencing to track potential patients passing through high-traffic areas and deliver ads that promote your telehealth offerings later on.
For instance, people who pass by a public transportation hub or a busy urban area might receive ads later about your virtual doctor consultations, mental health services, or online prescription refills. This allows you to reach a broader audience, including those who might not have time for in-person visits.
By using geofencing to promote telehealth, you make healthcare more accessible, encouraging patients to engage with your services from the comfort of their homes.
Conclusion
Geofencing is a highly effective strategy for healthcare providers to reach potential patients with relevant and timely ads. By tracking individuals who pass through geofenced areas and delivering targeted ads later, you can build stronger connections with your audience and promote services that matter to them.
From promoting preventative care to specialized services, these 7 geofencing tips for healthcare providers will help you craft a more engaging and successful campaign. Whether you’re encouraging event participation, offering telehealth options, or delivering seasonal health tips, geofencing gives you the tools to stay top of mind with patients and potential patients alike.
With the ability to track website visits and monitor how potential patients interact with your ads, you can continually refine your strategy, ensuring your healthcare facility remains competitive and connected in today’s digital landscape. With the help of experts like A Nice Guy Marketing, healthcare providers can make the most of geofencing technology. This new approach is helping to create a healthier, more informed community. Schedule your free consultation today!